id: MDIxOTE5MDEwMDAxOTcgMjYx

reference: 02191901000197

documentId: 02191901000197

connectionPointId: 261

Stillingstittel: CRM Specialist

Stillingsbeskrivelse:

We are a global company with a global team. We hire for attitude and train for skills. We battle over ideas - which is why we don't believe in hierarchies - we all have equal value. We believe innovation happens when the quality of an idea matters, not the person who had it. We collaborate and build relationships. We speak about things as they are and how they feel.

Position summary

The CRM Specialist is responsible for developing and executing multi-channel marketing campaigns for the Optimalprint e-commerce service to drive customer lifetime value. You will play a critical role in the development of CRM strategies and marketing campaigns for Optimalprint via continuous testing, learning, and optimization in order to implement loyalty and retention strategies. You will work within the CRM team and cross-functionally to coordinate marketing programs across countries, products, and channels.

What you will be doing

• Implement a value-driven approach to CRM and demonstrate incremental value to the business.
• Ensure the CRM plan is executed on time and on brief.
• Delivery clear communications to customers that are relevant to their needs, life-stage and channel preferences.
• Master internal tools to execute campaigns, sales, and live offers that are shown directly to customers in owned channels.
• Develop customer journey maps by analyzing touch points and maximizing repurchase opportunities.
• Work with the rest of the CRM team to understand, document and analyze the CRM campaigns, customer segments, and offer performance in order to drive continuous improvement in timings and tactics.
• Facilitate the ongoing optimization of the production and execution of CRM campaigns to ensure cross-channel integration.
• Be an advocate for the customer, ensuring the highest quality communications for our customers.
• Develop and implement new processes and tools across the CRM team to improve internal and cross-functional workflows.

Who you are

In order to be successful in this role, you will need to have a start-up mentality. You are committed to excel with energy and endurance while you understand that building a company is hard but satisfying work. You have excellent communication and problem solving and analytical skills, high integrity, and great attention to detail. You have the (strong) ability to think independently yet operate effectively in and with teams.

Moreover, we would like to see evidence of the following:

• Passion for Gelato and our vision -- sharing creativity -- and for working with customers.
• Bachelor or master's degree in marketing, communications science, or business administration.
• 3+ years' experience in CRM, including 1+ year managing complex CRM implementation plans, in B2C and preferably e-commerce.
• Experience in managing international campaigns, working with email marketing tools and campaign management tools.
• Proven ability to deliver a quantifiable impact across digital channels including a solid understanding of deliverability optimization.
• Excellent time management and project management skills and the ability to feel comfortable meeting deadlines under time-pressure.
• Discipline to make things happen, responsibility, and accountability.
• Attention to detail, zero-defect output, and customer obsession.
• Strong analytical skills: to analyze data and make decisions that affect the project on a regular basis.
• Excellent communication and interpersonal skills. Fluency in English a must, knowledge of additional languages is a bonus.

Se annonse

PAM

numberOfPosts: 1

jobCategoriesCodes_0: http://data.europa.eu/esco/isco/C2511

abstractJV_contact_0: See jobabstractJV_description

contractTypeCodes_0: fulltime

Arbeidsgiver Navn: GELATO AS

source: NAV