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connectionPointId: 261

Stillingstittel: Marketing Manager - Maternity Leave

Stillingsbeskrivelse:
Marketing Manager - Maternity Leave

The 25 million people living in Iceland, Norway, Sweden, Finland and Denmark are no strangers to PepsiCo's portfolio of juice, grains, snacks, carbonated and non-carbonated beverages. Our brands Pepsi Max, Mountain Dew, Tropicana, Cruesli, Havrefras, Solgryn, Lay's and Doritos enjoy strong positions within the marketplace and are loved by consumers throughout the geography.

Are you ready to work as a Marketing and Innovation Manager for our business in the Nordics? Come take a seat at the table. We are excited to see what we can accomplish when your skills, ideas and perspectives meet our dynamic team.

Our regional headquarter is in Oslo and we also have offices in Helsinki and Copenhagen. We are a highly motivated team of 40 employees, with a clear ambition to retain and develop our great work environment and strong business performance.

Job Description;
Our Marketing Manager and Innovation manager for colas is leaving for maternity leave in June, and we are looking for the successor.

In this role you will lead the overall Marketing and Innovation agenda on Pepsi TM, including brand strategy and tactics, platform activations, innovations, SoMe and media strategy.
We seek to secure Nordic alignments while adapting Western Europe developed material with local relevance and excellence in all executions. Your role will be to coordinate and align with Western Europe category teams as appropriate and you will also secure cross-functional alignment and collaboration between marketing and commercial teams for the Nordics.

Furthermore you will be the main contact point versus our bottlers on all marketing activities in close cooperation with commercial team.

Key responsibilities:

• Leading Beverages - Pepsi TM marketing and Innovation process to our cycles for Strategic Business Plans/Annual Operating Plans (AOP)
• Adapt and secure strong above the line (ATL) plan by working close with west Europe Category team.
• Main point of contact vs. external agencies (creative, media, PR, regulatory, demo, sponsorship) and our bottlers on all marketing activities, in close collaboration with the commercial team.
• Close co-operation with Nordic Beverages Commercial team to ensure alignment, and a coordinated implementation of the overall business strategy.
• Accountable for Nordic media strategy
• Responsible for Social Media platforms development and local adaption
• Leading the Nordic marketing budget for Colas
• Process leader for Nordic innovation initiatives.
• Contribute to develop strategic plans for white space markets in alignment with Business Development manager.

Professional experience/skills;
Essential:

• Strong functional marketing experience with track record of developing and embedding brand positioning, validated expertise in delivering successful Integrated Marketing Communication plans and delivering AOP's contributing to brand growth.
• Strong Digital marketing capabilities
• Experiences from leading multiple markets and partners
• University degree
• High level of knowledge to consumer trends and media habits
• Strong agency management experience especially linked to Creative, Digital, Media, PR and BTL activation.

Desired:

• Nordic FMCG experience
• Confirmed knowledge on Consumer and Shopper Insights strategy and marketing plan development
• Strong commercial understanding
• Beverage experience

Personal attributes:
Essential:

• Strong strategic mindset
• Ability to navigate and influence within matrix structure with proven track record
• Analytically strong with ability to sort through multiple data sources
• Strong relationship builder
• Excellent presentation and communication skills
• Fluency in English
• Solution oriented
• Willing to travel
• Extrovert and outgoing personality

Desired:

• Previous Franchise and/or Go to Market experience and understanding
• Fluency in one of the Nordic languages (DK/NO/SE)

What we offer;
A career in a global company, with strong brands and values, competitive compensation and benefits, a flexible work style, an open door culture and highly energetic and inspiring colleagues.

Se annonse

PAM

numberOfPosts: 1

jobCategoriesCodes_0: http://data.europa.eu/esco/isco/C1221

abstractJV_contact_0: See jobabstractJV_description

contractTypeCodes_0: fulltime

Arbeidsgiver Navn: PEPSICO NORDIC NORWAY AS

source: NAV