id: MDMxMjE5MDcwMDAwMjUgMjYx

reference: 03121907000025

documentId: 03121907000025

connectionPointId: 261

Stillingstittel:
Helly Hansen is looking for a Brand Marketing Manager

Stillingsbeskrivelse:

Brand Marketing Manager

This role will be the "guardian" of Brand marketing & communication programs engaging and following up with Brand agencies as well as key players at Helly Hansen.

Core Accountabilities:

40% Creative

Develop creative solutions to drive better results --

• Develop and maintain a visceral understanding of the HH Brand and products, and the dynamic interaction between Brand, Customer and Consumer.
• Work within the central marketing team at HQ to coordinate marketing plans across territories, ensuring that consumers get the right message at the right time to drive overall brand & business strategy.
• Work on the development of the brand seasonal message and delivering a global marketing tool box.
• Support in the development of an integrated marketing plan including coordinating activities between multiple consumer touchpoints such as media, digital, in-store and event marketing.
• Motivate and lead internal & external players in the development of creative and effective brand marketing & communication programs.
• Motivate and lead external agencies to develop and deliver first class communication. Being the main contact person towards Brand advertising and media agency.
• Identify and act on opportunities to leverage seasonal stories to effect sell-in and sell through
• Partner with regional marketing, creative studios, PR, digital and sports marketing teams to drive collaboration and maximize campaign efforts.
• Partner with regions to amplify campaigns globally and increase the effectiveness and reach.
• Lead key marketing strategy projects on brand.
• Be the brand "guardian" for insuring brand guidelines, tone of voice, seasonal message & brand look & feel are respected.

60% Execution and Management

Lead the development, execution and maintenance of world class communication campaigns.

• Push creative partners and internal teams for true excellence and greater efficiency in execution
• Creation of seasonal briefs (for Brand agencies, PR seasonal focus, photos, partners…).
• Deliver seasonal global marketing tool box.
• Manage & coordinate messaging and execution across geographies / regions. Insuring consistencies is respected, and adaptations are provided within the tool box range.
• Insure and coordinate brand message is executed across platforms consistently (including retail & digital) working with retail marketing team and digital team.
• Provide direction to Regional Marketing Managers and PR agencies for maximizing results and impact.
• Manage the seasonal asset planning and execution with the agency and key HH stakeholders.
• Manage the coordination with Category Managing Directors on Focus product and its presence in the asset planning and execution.
• Assess resource capability and recommend adjustments as necessary.
• Push marketing teams & partners/agencies for true excellence in execution.
• Ensure consistent and uniform reporting of KPI and budget management.
• Oversee the integration of communication tools across marketing platforms/tools.
• Maintain and follow up on reporting from regions.
• Coordinating tasks, briefs and follow up with brand, media and PR agencies and with key stakeholders at HH.
• Responsible for timeline and budget management (Strict financial planning and budget management (Always on, or under, budget!)

KPI's

• Brand awareness / NPS
• Traffic to web, VTR / CTR
• Precise Budget Management
• Seasonal KPI's TBD

Experience / Skills Required

• Analytical, strategic and problem-solving skills.
• Excellent interpersonal skills.
• Strong verbal and written communication skills including meeting facilitation and presentations.

• Proven ability to innovate and foster innovation in others.

• Capacity to execute at a high level & ability to actively challenge the status quo
• Specialist within the area of branding and marketing

• Experience in leading marketing processes.
• Proven success in creating and delivering strategic marketing initiatives.
• Ability to successfully manage complex projects.
• Proven skills in managing agency/vendor partners, including negotiating and managing fees and directing/evaluating brand communications campaigns.

• Solid project management, process skills and budget management.
• Openness and curiosity

• Drive for operational results including budgets, timelines and efficiencies.

• Ability and appetite to deal with many balls in the air. Multi-task under pressure of timelines.

• Attitude of "executional excellence"
• Ability to work longer hours during peak periods / seasons to ensure completion of tasks.
• Education: Business degree BA or BS degree in Business, Marketing or related field (Master's degree is preferred)
• Minimum of 3 to 5 years relevant Marketing experience.
• Ability to engage, influence and motivate non-direct reports.
• Ability to manage external resources and take input across a matrix organization.
• Multi-language preferred (English proficiency essential)
• Proficient user of Microsoft office products

We offer

• Young, dynamic, creative and international environment
• A culture of empowerment and ownership
• A culture that rewards 'excellence' in an exciting phase of growth and opportunities

Deadline for application: 31.7.2019 only to link on https://www.hellyhansen.com/careers/

Questions can be directed to angela.schulstad (at) hellyhansen.com

Se annonse

PAM

numberOfPosts: 1

jobCategoriesCodes_0: http://data.europa.eu/esco/isco/C1221

abstractJV_contact_0: See jobabstractJV_description

contractTypeCodes_0: fulltime

Arbeidsgiver Navn: Helly Hansen AS

source: NAV